Naija Artist Laolu Senbanjo Brings Yoruba Culture To Beyoncé’s LEMONADE Visual Album Through His Body Art
Did you see the body art in one of the videos off of Beyoncé’s just released LEMONADE visual album.
Well it’s the work of Nigerian visual artist Laolu Senbanjo! Laolu is a New York based Nigerian artist, who generally uses the female body as his canvas. His work is deeply rooted in Yoruba culture, calling his body painting art – The Sacred Art of the Ori, which he says is derived from a spiritual Yoruba ritual. He explains it better saying,
In my language, Yoruba ‘Ori’ literally means your essence, your soul, your destiny. When I work with a muse, the muse, their Ori, and I become one. It’s the deepest, most spiritual experience I’ve ever had with my art as an artist.
Laolu recently teamed up with Nike to create a collection that draws inspiration from his Yoruba heritage and he also made a pair of customized sneakers for Blue Ivy Carter!