A few days ago I told you about Tiwa Savage signing an endorsement deal with a food and beverage company, I didn’t reveal the name of the brand as I had to stay quiet on that. But now I can tell you the deal is with Maggi which is being marketed by Nestlé Foods Nigeria. The news was revealed earlier today on Maestromedia.
Nestlé Foods has been a major player in the food, nutrition and wellness industry in Nigeria for over 50 years with brands like Milo, Nido, Nescafe, Cerelac and many more. This brings to 4 the endorsement deals Mrs. Balogun has in the bag. The others being MTN, Forte Oil & Pepsi.
I also told you that media personality Toolz was shortlisted for the endorsement deal alongside Tiwa but for some reason that didn’t work out, I reached out to a representative of Toolz and they pretty much confirmed Toolz will not be representing the brand (at least not at this time)
Maggi & Nestlé instead went with another media personality Toke Makinwa to front the Maggi campaign alongside Tiwa Savage.