Exclusive: Funke Akindele Being Considered For Multi Million Naira Endorsement Deal With Major Foreign Brand Making It’s Foray Into The Nigerian MarketplaceFollow @that1960chick
Actress Funke Akindele popularly known as Jenifa, is being considered for a major endorsement deal with a foreign company looking to get a stronger foothold in the Nigerian market. At this point I am not at liberty to disclose the name of the company but one thing I can tell you is they are still in talks with the actress & it’s a mega huge deal. A lot of $$$$$$ to be made.
My source tells me Funke will be smiling happily to the bank if the deal goes through, however the company which is one of the top 5 in it’s field globally, is still on the fence about Funke as the face of their brand in Nigeria, you see they are unsure if her image cuts across all demographics especially the brand’s target demographic.
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Funke solidified her status in Nollywood with her role in Jenifa, she has since become synonymous with the character which portrayed a young village girl whose sole aim was to be in with the cool kids at university while coining catch phrases such as Gbogbo Bigz Girlz & Yelz. The character she created has become one of the most memorable & loveable in the history of Nigerian cinema, however this same image which has served her so well thus far, could be the one thing standing in the way of her sealing this endorsement deal. The company in question feels the Jenifa image targets a “certain audience” & those people may not necessarily possess the buying power for their range of products.
Either way we are rooting for Funke AKindele on this one, and we look forward to an announcement being made very soon in her favour.
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